Marketing presentation for IEA Members

I concentrate on consistency in niche art marketing and explain the marketing essentials that have worked for me - some of the links go to my online sites.
Lyn

FIRST
  • Define your work and your audience
    • Storyboard, photos, Pinterest
    • Design software – Photoshop Elements, GIMP, Canva
SECOND THIRD
  • Blog/Newsletter – regular posting - "evergreens"
  • Connect Social Media accounts
  • Blog post to Facebook page to Twitter to LinkedIn
ONGOING CULTIVATION
  • Gallery/Exhibit/Event support
  • Approach Retail Stores
  • Collaborations w/ other artists
  • Join organizations – volunteer
CONSIDER
FINALLY
  • The absolute importance of generosity
  • YouTube Channel or Vimeo
    • Share information freely
    • Share time freely
    • Share work freely
DOWNLOAD THE POWERPOINT PRESENTATION which was done for the SA Potters Guild - the principles are the same.
Helpful Links

5 Ways Francesca Saveri Ramped Up Her Online Art Sales
  • You need an Online Shop - way to take payment in exchange for your work.
  • In real life, this is just you with a cash box sat behind a table at an art fair. Online, it’s all automated… so you can take orders and get paid without having to sit in the cold.
  • There are many types of shops you can choose from, Shopify, Weebly, Squarespace to name a few… you could even use a marketplace like Etsy (although we are against that because having your own branded online shop gives you more chance to improve upon your conversion rate)