Marketing presentation for San Antonio Potters' Guild, August 9, 2020

I concentrate on consistency in niche art marketing and explain the marketing essentials that have worked for me - Lyn

FIRST

• Define your work and your audience
  • Storyboard, photos, Pinterest
  • Design software – Photoshop Elements, GIMP, Canva

SECOND

• Create a website-based presence (headquarters)
• Search for and purchase your domain closest to your name or brand – do it now
  • Wix or Weebly or Squarespace
  • Create an Email form
• Share your site opening in as many ways as you can think of – postcards, flyers, Facebook
• Attach Business cards to all your work - MOO cards
• Make an Email List in MailChimp from form on website (FREE)
• Free email collection signup sheet for shows (download)

THIRD

• Blog/Newsletter – regular posting - "evergreens"
• Connect Social Media accounts
• Blog post to Facebook page to Twitter to LinkedIn

ONGOING CULTIVATION

• Gallery/Exhibit/Event support
• Approach Retail Stores
• Collaborations w/ other artists
• Join organizations – volunteer

CONSIDER

• Online Sales
• An Etsy (or other) online shop
• Teaching platform ties back to your work and website

FINALLY

• The absolute importance of generosity
• YouTube Channel or Vimeo
  • Share information freely
  • Share time freely
  • Share work freely

DOWNLOAD THE POWERPOINT PRESENTATION

Helpful Links
Marketing and Business for Potters (from Clay Times)

Selling Your Pottery/Ceramics Online (from The CeramicSchool)

• You need an Online Shop - way to take payment in exchange for your work.
• In real life, this is just you with a cash box sat behind a table at an art fair. Online, it’s all automated… so you can take orders and get paid without having to sit in the cold.
• There are many types of shops you can choose from, Shopify, Weebly, Squarespace to name a few… you could even use a marketplace like Etsy (although we are against that because having your own branded online shop gives you more chance to improve upon your conversion rate)
• We would recommend Weebly for setting up your website and online shop.